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Facebook Advertising

Facebook™ Advertising

94% of marketers use Facebook™ to connect with their audience and share content, and 70% use Facebook™ Advertising. Facebook™ is by far the biggest social network in the world today and it presents the perfect tool to allow small businesses in Sydney to connect with their users. However, most small to medium-sized business owners are wasting thousands of crucial advertising spends and misusing the platform.

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Facebook™ Marketing for Small Businesses

Many people are wasting thousands of advertising dollars on this platform without getting any results. This article will provide you with information on how to use Facebook™ more effectively and ways that may help you avoid common mistakes made by others who misuse it. 

It’s important to focus on your target audience and their interests. Try answering the following questions as best you can:  

Who are they?  

What do they care about?  

How will my product or service help them out in some way? 

Include a strong call-to-action (CTA) at the end of every post, telling people what action you want them to take. This is proven to increase engagement by up to fifty per cent. 

Think about posting content that piques curiosity, something interesting enough for users to share with others. For example, if an article mentions “hottest new fashion trends,” make sure it contains pictures! Facebook™ is all about visuals. 

Lastly, don’t post just for the sake of posting! Quality over quantity! You should be measuring your results and always improving to meet goals. 

Facebook™ advertising is a great way to reach your target audience. 

Our team of experts will help you create and manage the perfect campaign for your business. We’ll work with you every step of the way, from creating ads to measuring results. You can count on us to get it done right! 

Let our team take care of all your Facebook™ marketing needs so you can focus on what’s important – running your business! Contact FocusedGrowth® today, and we’ll be happy to answer any questions or concerns you may have about our services. 

Tips on Using Facebook™: The most important thing with any social media outlet is that you are consistent and put out quality content, not many posts at once or simply spamming everyone you know. This platform also rewards those who consistently produce quality content, so set some time aside each day to post, and make sure you have a content calendar to keep track of what you’re posting. 

Tips on Facebook™ Advertising: 

Find your target audience using various targeting options like age range, location, interests and languages spoken. For instance, if someone is looking for their local car service in Sydney, they would search “Sydney Car Service.” This will yield the closest results to them, so it’s essential to know where your customers live or who they might be interested in. 

Create ads with eye-catching images as well as captivating headlines. Keep in mind that people scroll through very quickly online, so simply including an image isn’t enough – typically, the most engaging posts contain a video or at least two pictures. -Facebook™ offers a myriad of targeting options to find exactly who you’re looking for. 

When creating ads, be sure that it’s the right size! The best way is by using Facebook™’s ad preview tool, which helps cut down on wasted advertising spends. 

Tips on making your posts engaging: 

Include videos or pictures with captions and hashtags at the end so people can easily search them and share them if they like what they see. If you don’t know where to start, just include relevant keywords in your post title (ex: “How to get more likes on Instagram”) will make it easier for users to discover and engage with your content. 

A few ways small businesses are misusing Facebook™: 

  • Posting irrelevant content to the wrong audience. 
  • Too much of a push for likes and shares instead of providing quality interesting, informative, or entertaining posts. Content is key. 
  • Blogging too frequently: it can be detrimental if you’re not in tune with your audience’s preferences.” 

Tips on Creating Eye-catching Headlines 

  1. Include relevant keywords in your post title.
  2. Keep it concise but descriptive. 
  3. Don’t be overly salesy. 

Facebook™ Advertising Sydney

 Facebook™ advertising is a great way to generate more leads and traffic for your company’s website without spending too much money. You can target users by location, age group or gender – which means you’re only showing ads to people who are likely interested. 

Here are some other tips you can use when promoting yourself with Facebook™ Ads 

Create a Custom Audience: Creating a Custom Audient allows you to create an audience based on your own set of rules. It is very useful for targeting specific demographics, such as “People who are interested in video games” or “people whose age range is 18-24 and live within 20 miles”. 

Target Interests with ads: Selecting the ‘Interest’ tab under the Audiences option will allow you to target users by their interests. For example, if your company sells homemade baking goods that only cater to people who love chocolate desserts, selecting this interest would help increase ad revenue because it targets those audiences. 

Target Demographics: To reach your targeted audience, you can target gender, age group or language. For instance, if you want only males under the age of 25 who speak English in Sydney, this will do just that! 

Create a list post on Facebook™ Business Page: Creating an engaging list post on your company’s page is another excellent way to increase user engagement and grow followers without wasting money. For example, you might create a ‘Ten things we love about living in Australia’ or “The Top Ten Places To Visit”. These posts are easy for people to like and share because they get their friends involved too! It’s also worth mentioning that these posts have been shown to generate more than double the number of clicks per post, so they may be worth investing in. 

But the most critical factor when it comes to social media marketing for small businesses is: what’s in it for them?  

What benefit can a company offer its audience that will connect with and follow them worth their time? 

To generate leads, one of the best things you could do is provide content. Your followers are more likely to buy your products if they feel like they’re part of some movement or group. Sharing posts on Facebook™ about events such as company picnics, team-building exercises, and other behind-the-scenes types of content will create a sense of unity and loyalty. 

You’ve been looking for a Facebook™ advertising agency that can help you with your next campaign? 

We are FocusedGrowth®, and we have the knowledge and expertise to get you the best ROI on your campaigns. Our team of experts will work with you to create an effective strategy to increase engagement and conversion rates. 

Whether through our innovative strategies or our unmatched customer service, we want to exceed your expectations. Contact us today for more information about how we can help grow your business.