SEO Services

SEO stands for Search Engine Optimisation and in today’s digital landscape is considered an essential marketing activity. It refers to the process of improving your website in order to increase its visibility when people search for your businesses’ products or services in search engines.

The overall goal of SEO is to improve both the quality and quantity of traffic to your website by making key website changes. This doesn’t involve simply redesigning a website or stuffing it full of content, but rather having an overall SEO strategy that focuses on core online metrics such as site speed, user-friendliness, interactivity, and the relevant and insightful content of web pages.

Accomplishing effective SEO is about achieving a fine balance between both technical and strategic components. That is undertaking technical practices that are positively recognised by search engines, and effectively serving your core customer’s needs.

Benefits of  SEO

SEO is a highly accessible and cost-effective way to both understand and reach targeted customers. It offers a number of significant benefits and when invested properly, provides substantial long-term value for your business.

Creates a Seamless User Experience

A core component of SEO is optimising user experience. SEO will help you create a well-structured, uncluttered, clean website full of relevant content, providing an effective mechanism for consumers to engage with your brand. 

Any prospective consumer will be more compelled to stay longer on your site, thereby decreasing bounce rate and increasing page-per-views.

Since Google and other search engines interpret user experience, a positive user experience will lead to your site ranking higher and having a greater online presence.

Brings in More Customers

SEO has become one of the most effective and efficient marketing strategies. When invested in and used properly SEO acts as a funnel to bring in targeted traffic to your website.

Informed customers who are actively looking for products represent attractive targets as they are more likely to lead to purchasing decisions. Through SEO practices your site will:

• be able to rank higher for specific search terms
• be exposed to the right customers
• increase your brand visibility and show that you’re a trustworthy source.

Past performance has shown that businesses who have an SEO optimised website not only bring in more customers but are able to grow twice as fast as businesses that do not have one.

Improves Brand Awareness

If your brand is not seen or doesn’t inspire feelings of trust and familiarity, you’re simply not in the game. SEO enables your business to appear higher on search engine results pages and build brand awareness.

When customers search for a particular term, there is a level of trust and familiarity created for businesses that appear higher. Appearing prominently in these search results enables a business to generate more touchpoints and become associated with a valuable search solution within a target market.

It’s Trackable

A drawback with more traditional marketing techniques is that it can be difficult to assess their true return on investment. The correlation between a campaign and any results delivered can be subjective.

SEO on the other hand is completely quantifiable, with the proper tracking and analytics, it’s possible to measure almost anything. SEO has the capability to track and measure exactly how people are finding you, ranking results and areas for improvement, and the performance of different components of your site.

In the hands of an expert, this valuable data is able to be used to accurately assess performance, make any necessary adjustments, and ensure consistency with wider business goals.

Is Cost Effective

SEO is relatively inexpensive to get started and when invested in and managed properly can have significant long-term benefits to your company’s bottom line.

There are a number of free online tools which can give you a background on SEO concepts and get you started on your journey, and more involved customised SEO solutions can be provided by expert digital marketing agencies.

Additionally, investing in SEO provides a long-term benefit to your business. It will equip you with valuable solutions and strategies that will take your business to the next level and leave it in good stead for many years to come. Compared to other more resource-intensive marketing strategies, SEO provides a continuous sustainable return on investment.

Elements of  SEO

SEO are underpinned by a number of core components that contribute to an effective overall strategy.

Website Design

People generally do a lot of research online before making a purchase. As such, in order to be in the game, it’s vital that your business has a strong online presence and an effective website that ranks on the first page of search results.

SEO plays a crucial role in web design. It’s used to design and develop a website so that it features a clear site structure, responsive design, unique meaningful content, and provides a seamless user-friendly experience. Overall, SEO practices can be used effectively so that a website is optimised such that:

• it strengthens your brand’s online presence and makes it appear high on search results
• it provides your targeted users with all the relevant information to engage and
• converts them into loyal customers of your brand.

Content Management

Content is a vital part of SEO as it represents the forum you use to both reach and target engaged audiences. This is one area where quality far outweighs quantity. There’re limited benefits to be gained by flooding your website with content if it’s not relevant or doesn’t match the interests of the  audience.

In content management, the focus should be on well-researched material that matches your users’ intent. It should be designed to be informative, but also relevant, interesting and shareable.

Content can take many forms ranging from web page content and blogs to local listings and social media posts. When formulating content it’s vital to use content-specific best practices such as targeted keywords, optimising headers and meta tags, originality and linking structure, among many others. By having the right content online, you can create a viable channel to engage and build a valuable relationship with any prospective customers.

Links

Links, whether they are internal within your own site or external from other websites are an essential part of SEO. They form a central role in determining how much traffic your site receives, and ultimately how high you appear in search rankings and the level of conversions you’re able to achieve.

However, not all links are created equal and it’s vital that you receive quality links to your business. This is based on the relevance of the subject matter and location, the source authority and level of trust, and the range of diversity. The more a link fits these criteria the more quality traffic will be fed to your site.

Links are an ever-changing field, and even if your site is functioning well, in order to stay ahead of competitors, you will need to constantly monitor and adjust your link performance.

Digital Internet Authority

Having a consistent online presence is a vital element in promoting your business and having an effective connection to your customers.

SEO practices can be used to achieve digital internet authority and ensure your brand presents a consistent image across a range of platforms and touchpoints. 

This involves everything from ensuring you have a user-friendly website that your customers can trust and rely on, to using online tools to boost virtual connections with customers and facilitate online service delivery. It’s also vital to ensure that you have consistent contact information on forums such as Google Business Listing and maintain a consistent image on any relevant social media platforms.

Effectively managing your online presence will go a long way to helping you continue to build your brand, increase your credibility, and drive your overall reputation.

In today’s digital landscape, opportunities exist for businesses who are resilient, innovative and who are willing to invest in digital marketing solutions.

SEO has become an essential marketing activity and has expanded significantly over the last few years. Through a number of practices, it enables a business to achieve an effective online presence, providing a seamless user experience and bringing in more targeted customers. Compared with more traditional marketing techniques SEO is not only more trackable but provides a more cost-effective option.

If you’re looking to make the most out of SEO and get your business to where it should be, look no further than us here at FocusedGrowth®. We’re experts at SEO and have years of experience successfully applying our expertise across a range of varying sectors. We’ll come to you and offer a specifically targeted SEO strategy to cater for not only your current but future business goals.

For any of your SEO needs, why not contact us today.