Are you considering using Google Ads to promote your business? If so, you’re not alone. Google Ads is a powerful tool that can help you reach new customers and grow your business. But it can be tricky to figure out how it works, and what the best strategy is for your business.
Here at FocusedGrowth®, we’re all about helping our clients get the most out of their advertising spend. We’ve composed this blog to go over some of the most common questions about Google Advertising. We’ll help you understand how Google Ads works, and how you can create an effective advertising campaign that will help you reach your goals.
What Is Google Advertising?
Google Ads is an advertising platform provided by Google that enables businesses to reach new customers and promote their products and services. Ads are displayed on Google properties (including Search, YouTube, and Gmail) and partner sites across the web.
Google Ads provides a number of unique features that businesses can utilise. Businesses can create ad campaigns that target specific audiences, and the performance of campaigns can be tracked using Google’s extensive data and analytics tools. All in all, Google Ads provides businesses with a powerful tool for reaching new customers and growing their business.
How Does Google Advertising Work?
Google Ads works by allowing businesses to bid on keywords that are relevant to their business. When someone searches for one of those keywords on Google, your ad may be displayed above or below the organic search results. If someone clicks on your ad, you will be charged the amount that you bid on the keyword.
Google uses a complex algorithm to determine where to display each ad, based on factors such as the relevance of the ad to the website content and the user’s search history.
How Much Do Google Ads Cost?
Google Ads operates on a pay-per-click model, which means businesses only pay when someone clicks on their ad. This makes it an effective way to reach potential customers who are already interested in what you have to offer.
While there is no set cost for Google Ads campaigns. You can set a budget for your campaign, and you will only be charged when someone clicks on your ad. The amount that you are charged per click will depend on the competitiveness of the keyword that you are bidding on. In general, you can expect to pay a few cents to a few dollars per click.
What Are the Benefits of Google Ads?
There are many benefits of Google ads that you can use to successfully leverage your business.
Reach A Wide Audience
Google Ads is a powerful way to reach a wide audience with your marketing message. With over two billion active users, Google provides an unparalleled opportunity to reach potential customers all over the world. Additionally, with the ability to target specific demographics and interests, you can be sure that your ads will be seen by the people who are most likely to be interested in your product or service.
Focused Targeting
Google Ads allows advertisers to target their ads to a very specific audience through a process called ad targeting. Ad targeting options include demographics, interests, locations, devices, and even behaviours. By using these targeting options, advertisers can ensure that their ads are only seen by people who are likely to be interested in them.
Track and Optimise
Google Ads is a powerful marketing tool that allows businesses to target specific audiences with highly flexible and customised ad campaigns. The performance of these campaigns can be tracked using Google’s extensive data and analytics tools, which provide insights into how well the ads are performing and what areas may need optimisation. By constantly monitoring and tweaking their campaigns, businesses can ensure that they are reaching their target audience effectively and efficiently.
Flexible Budgets
Google allows businesses to create flexible budgets for their ad campaigns. Using this platform businesses can set a monthly or daily spend limit for their ads, and Google will adjust the amount of money spent on each ad based on its performance.
This makes it easy to control ad spending, and it also allows businesses to experiment with different ad strategies without breaking the bank. Google Ads is an effective way to reach potential customers, and its flexible budgeting options make it a great choice for businesses of all sizes.
How To Pause a Campaign in Google Ads
While it’s generally not recommended to pause a campaign as it can take a considerable period of time to recover and regain lost momentum, in certain situations, this may be warranted.
If you need to pause your Google Ads, perform the following steps:
- Sign in to your account
- Navigate to the “All Campaigns” page
- Select the campaign or campaigns that you want to pause
- Click the “Edit” drop-down menu
- From there, select “Pause” from the menu
Your campaign will then be paused and will no longer run until you resume it. It’s important to note that pausing a campaign does not delete it, so you can always resume it at a later time if you need to.
If you need to resume your Google Ads, perform the following steps:
- Sign in to your account
- From the page menu, click Campaigns
- Next to each campaign name, you’ll see a coloured dot indicating the status of each of your campaigns
- To change a campaign’s status, click the status icon. Then, click Enable to resume the campaign
Many small businesses can be hesitant to invest in online advertising, believing that it is too expensive or complicated. However, there are viable options such as Google Ads which are affordable and provide effective results.
Google Ads is an effective way to reach a wide audience with your marketing message. By targeting your audience and using relevant keywords, you can ensure that your ad is seen by people who are most likely to be interested in what you have to offer.
Google Ads also allows you to track and optimise your campaigns so that you can get the most out of your budget. In addition, Google Ads is a flexible tool that allows you to adjust your budget as needed. With the right resources and expertise, Google Ads will provide tangible results and a viable return on your investment.
At FocusedGrowth®, we’re a Digital Marketing Agency that specialises in helping small businesses make the most out of Google Advertising. We believe that Google Ads is an essential tool for any business, and we are dedicated to helping our clients maximise their return on investment. We have a team of experienced professionals who are experts in all aspects of Google Ads, from campaign management to keyword research. We’re confident that we can help your small business to grow and succeed online.
For any of your Google Advertising needs, why not contact us today?