Are you looking for a new way to advertise your business? If so, you may want to consider using Spotify. Spotify Advertising can be a great way to reach a new audience and boost your sales. However, before you dive into this platform, it’s important to understand how it works and whether it’s the right fit for your business.
Here at FocusedGrowth®, we’re a Digital Marketing Agency that specialises in helping our clients utilise tailored strategies across a range of platforms. We’ve worked with a range of clients in all types of industries, and know exactly how to get the most out of Spotify Advertising. We’ve put together this blog to go through some of the Frequently Asked Questions About Spotify Advertising, and help our clients decide if this advertising medium is the right way to achieve their goals.
What Are Spotify Ads?
Spotify is a digital music service that gives users access to millions of songs. It’s available in over 60 countries and has more than 200 million active users. Spotify offers a free, ad-supported tier as well as a premium subscription that allows users to listen to music uninterrupted by ads.
Spotify provides an effective and efficient way for advertisers to reach their target audiences.
Its ads are designed to reach the right people, at the right moment, with the right message. Advertisers then have access to data-driven insights that can help optimise their campaigns.
Spotify offers a number of different ad formats namely:
- Audio Ads
- Video Ads
- Podcast Ads
- Multi-format – Custom Experiences
These ad formats are made to engage not interrupt and are designed to benefit all stakeholders. As such, listeners get a great experience and advertisers get better results.
How Much Is It To Advertise On Spotify?
In the past advertising on Spotify was really only viable for big brands, with significant resources being required to launch a marketing campaign. However, this has drastically changed with Spotify now offering a self-serve advertising platform where the prices vary depending on demand for any slot.
You can now start advertising on Spotify for just $250 which includes access to creative and production tools like a library of background tracks, voice actors, and professional audio mixing.
From there, advertising can be further customised depending on your specific needs, with costs increasing depending on how involved your campaign is.
It’s worth noting that Spotify, just like Facebook and Google, operates behind-the-scenes bidding, so depending on the competition for your audience, your ads will vary in price each time. Based on prior history, you’re likely to pay $0.015 – $0.025 per ad served. When compared to other digital platforms this represents great value for money.
How To Get 30 Free Minutes of Spotify ads?
Spotify offers a variety of ways to get free music, and one of the most popular is through the use of ad-supported listening. Users can choose to listen to either a 30-second or 60-second ad in order to get 30 minutes of uninterrupted music. Ads are typically played between songs, within the genre and music taste of the particular listener.
This 30-minute block of focused listening represents a major opportunity for advertisers. Not only are users paying attention to the ads (unlike many other forms of advertising), but they’re also likely to be in a good mood while listening to their favourite tunes. As a result, Spotify provides an ideal platform for advertisers looking to reach a captive audience.
Who Should Advertise On Spotify?
As a small business owner, Spotify Advertising represents a great opportunity to reach a large and engaged audience. This is an audience who is generally on the move but is tuned in and actively engaged with the content of their choosing.
Since small businesses have their own unique set of circumstances and challenges, Spotify provides an effective tool for customisation and targeting, that can be effectively used to raise awareness for your brand and drive sales.
Among the many benefits, Spotify Advertising can provide small businesses include:
Reach a Targeted Audience
Spotify offers an incredibly effective way to reach your target audience. You can use specific filters to ensure that your ads are only heard by people who are likely to be interested in what you have to say.
For example, businesses can target ads by location, age, gender, and interests. This means that businesses can be sure that their ads are being heard by the people who are most likely to be interested in them.
Trackable
Spotify allows businesses to track the performance of their ads, so they can see how many people are seeing and interacting with their ads. This information can be used to optimise ad campaigns and ensure that they are reaching the right audience. In addition, tracking data can help businesses to understand how effective their ads are in terms of driving conversions. Ultimately, Spotify’s tracking capabilities provide valuable insights that can help businesses to improve their marketing efforts.
Cost Effective
Compared to traditional forms of radio advertising, Spotify ads are a great way to reach potential customers at a relatively low cost. You can create a campaign for as little as $5 per day, making it an affordable option for businesses on a tight budget.
In addition, Spotify offers a number of creative formats, so you can experiment with different ways to capture attention to determine which option can get the most bang for your advertising buck.
As a small business owner, when it comes to advertising, you really have to be careful where you spend your resources. If you’re looking for a way to reach a targeted audience in a cost-effective way, Spotify Advertising may be just what you’ve been looking for.
With Spotify Advertising, you can target your ads based on factors like age, gender, location, and even music taste, giving you the ability to reach exactly the type of customers you’re after. You also have access to key tracking information such as how many people hear your ad and how long they listen, giving you the capability to refine your ads and optimise your campaigns.
Finally, with Spotify’s flexible pricing options, you can tailor your advertising spend to fit your budget.
We hope this blog has been informative and given you a much better idea about this exciting advertising channel. Here at FocusedGrowth®, we have a team of experienced professionals who can help your small business make the most out of Spotify Advertising. We’ll work with you to create an effective ad campaign that targets your ideal customers and helps you achieve your marketing goals. We’ll then continue to refine your campaign to make sure it’s delivering exactly the results you want and provide you value in the long term.
For any of your Spotify Advertising needs, why not contact us today?