As a small business owner, looking for an effective digital marketing agency that can help you boost your online visibility and increase your revenue can be a difficult decision to make. There are many options out there, some making big claims and all types of promises, but how are you to know which one will be the best fit for your business?
Here at FocusedGrowth®, we’re a leading Digital Marketing Agency that strives to stay ahead of the game. With many years of experience in the industry, we’ve seen and done it all. We thought we’d put together this blog so that you’re aware of how to identify a credible SEO agency that will work to get you the best results for your business.
No Cold Outreach
Firstly, a highly reputable SEO agency will do no cold outreach, with them there are no cold calls or random emails. These agencies are in high demand and receive a majority of their business referrals and their own online authority.. Instead of selling you their services, a credible SEO agency will take the time to qualify whether or not you’re a good fit for their team and strategy, and whether you’re up for embarking on an effective SEO journey.
Good Referrals
A trustworthy SEO agency should be able to offer you at least 2-3 good references that are in the same industry as you. Make sure to ask specifically for references within your niche. A credible SEO agency will have prior experience with campaigns within your niche and have a proven track record of dealing with factors that you are likely to encounter.
They Know Your Industry
A reliable SEO agency has the years of experience required to intimately know your industry and the type of strategy that you will need. They will be able to diagnose the changes that need to take place to improve your online visibility. The team should be able to articulate their strategy in clear understandable terms, rather than impressing you with fancy SEO terms.
Provide No Guarantees
Steer clear of SEO agencies that offer guarantees. The digital landscape is constantly evolving, and first-page ranking cannot be promised within any specific time frame. A reputable agency will set realistic expectations and provide a detailed scope of work, without offering complete certainty on results.
Provide Customised Pricing and Scope
Make sure that the pricing and scope of the campaign are customised to your specific business needs. Every digital marketing campaign is different, and your SEO agency must consider your goals, location, competition, and industry when devising a strategy that works for you. If an agency offers flat-rate pricing, beware that it may not work for your business and be a sign that they are not the right fit for you.
Easy Access to SEO Agency Owners
Lastly, it’s vital that you have direct communication with the owners of the agency. With some agencies, you’ll only deal with salespeople, although they talk a good game, they simply won’t have a solid understanding of SEO. You want to ensure that you have access to the agency owners, that is the person who will be ultimately responsible for managing and reviewing your campaign going forward. The owners don’t need to be directly involvedi in your campaign, however accessibility and direct dialogue with them is hugely important.
Selecting a credible SEO agency for your business is one of the most important decisions you will make in your digital marketing journey. The presence and voice of your business online are crucial, and it’s worth taking the time to choose the right agency to represent you. By keeping in mind the six tips we’ve shared in this post, you’ll save yourself time, money, and frustration.
We hope this blog has been informative and put you on the right track in making a decision that’s right for you. If you have any further questions or require guidance on anything SEO-related, don’t hesitate to contact the experts here at FocusedGrowth®.
We’re big believers in providing a customised solution that is specific to your needs. When you work with us, you know you’ll get a tailored package that will look after you every step of the SEO journey.
For any of your SEO needs, why not contact us today?