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Social Media Management
Social Media Management
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The importance of social media management cannot be underestimated. In today’s modern world it’s proven to be an effective mechanism to drive a number of benefits from driving customer interactions and achieving brand awareness, to enhancing a business’s reputation and driving measurable sales.
However in order to achieve viable ongoing results, a coordinated and well managed social media strategy is needed, one that is able to be effectively managed by a team of knowledgeable experts with a proven track record of delivering results.
Here at FocusedGrowth® we’re a Digital Marketing Agency that can help your business make the most of your social media goals. We offer an end-to-end strategy to help maximise your online presence and leverage the most value out of a range of social media platforms.
Generally speaking social media refers to any digital tool that allows users to share content and engage with the wider public. It encompasses a wide range of platforms with different applications and emphasis on particular types of content.
Over the years social media has steadily grown and has today become an integral part of many peoples’ lives. It’s revolutionised the way we interact and the way we do business. Some leading social media platforms that offer a range of benefits for business include; Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.
Which platform and what combination will be most appropriate for your business, will be dependent on the industry you’re in, your particular circumstances, and the audience you would like to target.
Each social media platform comes with its own unique challenges and opportunities. Knowing how to untap the potential and leverage the right mix for your business is where social media management comes in.
Social media management is the process of effectively managing your online presence on a range of coordinated social media platforms. This involves strategically creating, posting, and analysing published content, and importantly managing and maintaining ongoing interactions with social media users.
Social media is an integral part of building and maintaining a brand’s image. When applied correctly, social media management enables a brand to create and maintain an attractive online presence, and drive their objectives across a range of targeted social media audiences.
Social media offers SMEs significant opportunities to grow their brand and exponentially expand their business.
There’s no denying the millions of active users present in social media platforms like Facebook and YouTube. These platforms provide a business with valuable access to groups of users that are actively engaged with brands daily. The beauty with social media management is that it enables a business through the use of a particular platform, to reach more niche audiences that may otherwise prove harder to engage. Through platforms such as Pinterest, a business is able to interact with a consumer base that more traditional marketing and advertising techniques are not able to penetrate.
The impact of social media on buying behaviour is undeniable. It’s been found that 74% of people use social media when making purchasing decisions, and 80% of people obtain recommendations about purchasing from social media.
As such, in order to develop a balanced marketing strategy that fully factors in user behaviour, it’s vital that social media management forms an integral part of any comprehensive strategy.
Social media platforms provide a great avenue for businesses to engage with consumers and drive interactions that are likely to lead to repeat purchasing decisions. Through an effective social media management strategy a business is able to build their brand, generate leads, and then accurately measure what aspects of their campaigns drove the most conversions.
The cost of an effective social media management strategy will be dependent on your overall objectives and the particular circumstances surrounding your business.
While it’s very easy to join and post content on social media platforms, and there are a range of self-serve tools available to help you refine your strategy, by far the best way to achieve cost effectiveness is through the use of social media specialist services.
The comprehensive services offered by these experts are able to fully integrate your overall digital marketing strategy along with any paid advertising on social media platforms.
Experts in this field have the in-house knowledge and expertise to help you unlock the potential of any social media campaign by implementing a viable strategy to help you get the best results while achieving a sustainable return on investment.
Social media management specialists are uniquely positioned to help you identify profitable channels to reach your target audience, and then build a viable ongoing online following.
If you want your business and brand to continue to grow and drive interaction with a modern audience, you simply can’t afford to neglect social media management.
As a SME, time is a resource you want to protect, as much as you would like to do as much as possible, you’re not able to stretch yourself to cover everything. Engaging the services of social media management experts allows you to continue to concentrate on the core principles of your business, while allowing knowledgeable experts to effectively manage your social media and successfully leverage a revenue driving channel.
While you may have dabbled in social media before and obtained mixed results, expert services are needed to maintain a true viable ongoing strategy. Experts in this field are able to implement a quality active strategy on social media, and then continuously monitor results to make any necessary adjustments to drive future sales.
Results on social media can be tricky to measure. While an initiative can drive interest, it can be difficult to assess its overall success. Social media management provides an effective mechanism to accurately record, measure and then assess the overall results of any implemented strategy. Vital information can then be obtained to adjust any active campaigns and proactively drive results for the future.
In today’s digital world, there seems to be a social media platform for just about everything, from sharing short video clips to forums where users post all sorts of pictures and other forms of content. As an SME it can be difficult to identify which platform can provide your business with the best value and what approach to take, this is where social media management comes in.
Social media management enables a business to strategically create, post, and analyse published content, and importantly manage and maintain ongoing interactions with social media users.
When used as part of an overall coordinated approach, it helps reach a targeted audience driving increased interactions and sales, while achieving synergy to your overall marketing strategy.
In order to successfully leverage these platforms and achieve cost effectiveness, it’s best to engage the service of social media management experts. They have a dedicated team of specialists who can help you maintain a viable ongoing strategy and achieve your goals.
Here at FocusedGrowth® we can help you maximise your presence on social media. As part of our proven social media management services, we’ll conduct a full audit of your current social media presence, to identify your current standing and any possible opportunities for improvement.
We’ll then design a custom multi-channel social media strategy to help your brand reach your potential and achieve your specific goals. If you’d like to learn more about Social Media Management and how we can help please contact Us to discuss your social media management needs.